A website's design can boost site traffic by making it easy for site visitors and search engines such as Google to view all its pages. Navigability is an important quality for SEO because search engines aim to provide the best website experience for its users. A clean and easy-to-follow site structure is more attractive than a site with heavy graphics as the following website design tips will show.
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Website design tips:
1. Plan how visitors will move around your website. A website must have a home or root page which is the starting point for most site visitors. This page should have clear links to other pages containing relevant content.
2. Create a natural flow from general to specific content. When planning your website's design, aim to provide a logical flow of content, avoiding complex links around your website. A site is complex when a visitor needs to make several clicks to find content that they want.
3. List general topics or categories and their sub-topics or sub-categories. Create a page for each general topic or category and explain its related pages. Devote a page for each sub-topic. E.g. Root page -> related topic listing -> specific topic.
4. Add a 'breadcrumb trail' at either the top or bottom of every page is often recommended. A breadcrumb trail is a row consisting of links to internal pages. This list allows users to easily navigate back to a previous page or section. Breadcrumbs often start with the Home page at the left most link, followed by the more specific sections to the right.
5. Create 2 site maps. A site map for website visitors is a page which shows the structure or hierarchical listing of your website. This enables site users to immediately see the general contents of your website. A Site map for search engines is a file in XML format which lists all pages of website. Your site's XML Site map must be submitted to search engines in order to notify them of new pages or other pages that may have been undetected during the crawling process.
6. Use text to link a home page to other pages. Search engine robots are programmed to view text links rather than Flash or JavaScript files when indexing content of web pages they encounter. A link that appears as an image or flash file may go unnoticed.
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Design To Boost SEO
A clean and minimalist design can boost SEO more than a splashy website with heavy graphic files that take too long to load on screen and may not be visible to search engines. Internet marketing experts use the same website design tips to attract more visitors and make indexing easy for search engines.
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